Campaign was produced by Wunderman Thompson Brasil in partnership with Iconoclast
C&A launched the campaign for the new brand concept “Vestiu. Left. Viver Histórias”, in the break of Big Brother Brazil last Saturday (9).
The campaign film was produced by Wunderman Thompson Brasil, in partnership with Iconoclast, and its strategy is to catalyze messages and transform them into invitations for people to live experiences and stories with the brand’s clothes.
“C&A sees fashion as a platform for expression, people’s experimentation and accompanies the customer wherever he goes, whether in his moment of entertainment at home, at musical events and at any moment in life”, said Mariana Moraes, marketing director at C&A Brasil.
According to Letícia Haang, Associate Creative Director at Wunderman Thompson Brazil, the campaign concept was built to represent all people. “All the work we’ve been building in recent months in this partnership takes on different forms in this campaign that not only presents a mix of language, but also shows that C&A is made for everyone,” added Haang.
