All communication work was developed in partnership with Rastro content agencies, Monkey_land advertising and design studio Plau
PetroRio now has a new visual identity, which seeks to dialogue more with the company’s culture and operating model, specializing in the recovery and recycling of old oil fields. The brand also begins to employ the “PRIO. Human energy generates energy”. All communication work was developed in partnership by Rastro content agencies, Monkey_land advertising and design studio Plau.
The work started from the acronym “PRIO”, already used in the negotiation of the company’s shares on the Stock Exchange and which is now used as a new proper name. In the redesign, the connection between the letters proposes to subtly convey the business and the search for operational efficiency.
“Over the last 3 years, we have been building PRIO’s identity together with the internal team and other company partners. The company has been successful in positioning itself in a more innovative way in a very traditional market, reflecting its visionary character. Therefore, this identity represents a movement of renewal, not only for PRIO, but for the entire oil and gas market”, says Lucas Djha, partner at Rastro.
