In addition to being a brand ambassador, the commander of Caldeirão, from Globo, will be a “strategic partner” to work in the co-creation of products and services
Itaú closed a partnership with presenter Marcos Mion, as reported by PROPMARK. In addition to being a brand ambassador, the commander of Caldeirão, from Globo, will be a “strategic partner” to work in the co-creation of products and services both for social networks and for other channels of the institution.
In this first year, the professional will also represent the iti application as a partner in the challenges of business growth.
The partnership with the artist is seen by the bank as a strategy to expand the approach to the young audience. In a message to employees, the bank stated that “Mion’s choice – and I believe his choice for us – goes far beyond a strictly commercial relationship. This movement is also a reflection of the alignment of beliefs and values”.
Recently, according to newspaper sources, the presenter participated in a live with Milton Maluhy Filho, CEO of the bank, where directors and superintendents were also present, at which time he was presented to everyone.
Sought, the institution did not manifest itself until the closing of the note.
