Panini campaign was created by iD\TBWA and has the concept “#OPaiTaPronto”
Panini invited player Neymar Jr. for the campaign to launch the sticker album “Our Selection Rumo ao Qatar”.
The campaign created by iD\TBWA has the concept “#OPaiTaPronto” and has several pieces of online media, sponsored content and for the player’s own networks.
In the first publicity videos of the action, Neymar appears, directly from Paris, pointing to the screen with the hashtag of the campaign appears.
In the next videos, the player reveals the sticker album and invites his followers and fans to go to the stands to buy the stickers to complete the album.
To warm up even more the atmosphere of the World Cup, Panini will also set up the trading card arenas in the malls and will have two graffiti artists, Amanda Pankil and Cleo Moreiro, to make a large mural in honor of the players’ history and the album Our Selection Towards Qatar.
