With the creation of Galeria in partnership with Globo, production integrates campaign to present the Novos McPicanha line
To talk about the Novos McPicanha line, McDonald’s innovated and produced an advertising film within the BBB, and with the participation of brothers, such as Arthur Aguiar, Linn da Quebrada, Jessi, among others.
The film emphasizes the creativity of the brothers, who react to the taste of the sandwiches using expressions with adverbs in a variety of ways, in line with the campaign concept, “Picanhamente Delícia”.
The content is a continuation of the Novos McPicanha line campaign and was conceived by Galeria, with development in partnership with Globo.
“Usually, the brothers become poster boys when they leave the most guarded house in Brazil. Now, for the first time, we created a film with the participants inside the reality. We captured their authentic reactions and even let the audience watch the recording of a McDonald’s commercial inside the BBB”, said Phil Daijó, Creative Director of the Gallery.
VP of marketing at McDonald’s, João Branco said that one of the main objectives is to generate conversations with the public. “After making everyone’s mouth water when showing the backstage of the new campaign, we will show the result, presenting the brand’s first film produced within the reality”, he said.
Data sheets
Titles: McPicanha BBB
Duration: 30”
Customer: Arcos Dourados Comércio de Alimentos SA.
Product: Premium
Agency: gallery
CCO: Rafael Urenha
Executive Creative Direction: Carlos Schleder
Creative Direction: Guzera e Phil Daijó
Creative Supervisor: Rodrigo Porto
Creation: Thiago Ferreira, Gabriel Braz, Gabriel Moraes and Luan Alves
Attendance: Ana Coutinho, Mariana Magalhães, Paula Salvarani, Taís Boaventura, Larissa Gama and Julia Dantas
McDonald’s Approval: João Branco, Lariane Duarte, Bruna Rocha, Lucas Emerick and Rafaela Alejandra
Media: Paulo Ilha, Kaline Lessio, Junior Freitas, Gabriela Monteiro, Anna Karoline Moreira, Bruno Souza and Thalita Santos
Media Operation: Alexandre Ruiz, Gabriela Canal, Kaleb Vicuna, Janine Freitas, Paulino Cassiano and Rafael Tomacheusk
Strategy: Pedro Cruz, Carol Mello, Rafael Martins, Téia Lo-Ré, Amanda Agapito, Thais Oliveira, Felipe Ribeiro, Bruno Souza, Graziele Soares and Adriano Martinez
PR and Influence: Patricia Capuchinho, Didi Blanco, Luiza Karam, Giovanna Maracajá, Aline Paz, Mylena Fontes and Laís Barbosa
Projects: Yarha Coast
Artbuyer: Marcos Moura, Sonia Santos and Bruna Costa
