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Guaraná Antarctica released an Easter song created together with Twitter users, which honors the caramel mutt.
The action, carried out in partnership with the agencies Soko and Snack, came to life in the voice of comedian Diogo Defante.
The song is a parody of the Easter song “Red-eyed, white-haired” and was adapted to “Pick-eyed, Slipper-biting, a flea-y-goody, I’m caramel.”
“In all our actions, we aim to rescue BR culture and DNA, through ideas that represent this inside joke for 200 million Brazilians. That’s why we couldn’t leave music aside at that moment, and of course, our symbol, the caramel mutt, which is already so well known to the public”, explained Jonathan Santos, marketing coordinator for Guaraná Antárctica.
