With the motto “It’s Libertadores on Star+!”, the action has a soundtrack made by Buchecha
Disney’s streaming platform, Star+ created its exclusive campaign to promote the 2022 edition of the Copa Libertadores. With the motto “É a Libertadores no Star+!”, the action features a soundtrack inspired by the excerpt “Liberta DJ”, used in hits from the late 1990s and early 2000s by the duo Claudinho and Buchecha, including “Nosso Sonho” and “Rap of the Willow”.
The new version was created by singer Buchecha, who recorded the song with his son. “Talking about this project with Disney, it was a pleasure to participate and record together with my son because he is also a flamengo player and passionate about Mengão. So, I want to thank you from the bottom of my heart for this opportunity that the company has offered me”, says the artist.
The campaign will feature multiplatform advertising inserts, with pieces on pay TV, open TV, social networks, as well as street furniture in São Paulo, Rio de Janeiro and Belo Horizonte.
