It all started a few decades ago, with the first series on open TV, which had simpler productions and more accessible narratives to the public. Many of them known as “American canned goods”. At that time, the episodes were less dependent on each other, not trapping viewers in the timelines of events.
In the second wave, this time more influenced by pay TV, the process of targeting niches of specific viewers began. With deeper narratives and more connected episodes, it was the moment of transition to the reality we see today in Brazil.
Series are featured worldwide
We live in a time when series are the great protagonists of audiovisual entertainment, especially in streaming, with an exponential growth in titles and investments in productions. Watching and marathoning a series is an experience that goes beyond the works, as it can generate genuine identification and connection with the viewer, as it addresses everyday themes that are also relevant to society.
All it takes is a quick browsing through the internet and social networks to confirm the phenomenon of talking about series, indicating new releases, discussing stories and favorite characters. And all organically.
No wonder profiles like I love Series, digital brand of NBC Universal Brazil, keep growing, attracting a large number of fans.
“Our audience is extremely loyal, interested and participative. To give you an idea, the average retention of videos is around 50%*. And now we’ve just hit the 150,000 subscribers mark.” Vinicius Mayer, Marketing Coordinator at NBCUniversal Brasil.
With fans, also come advertisers, who can see in Amo Séries an ideal environment to invest. It has series for all tastes, genders, classes and ages. In other words, in this rich universe, what is not lacking is variety. And opportunity for your brand to connect with the right audience.
Check out the institutional video:
*Source: YouTube (Dec/17 – Oct/21)
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