The action invites fans of the team to participate in the creative process of the new club shirt
Atlético Mineiro and End to End are inviting the team’s fans to participate in the creative process of the club’s new shirt, which will be themed around the MRV Arena, the team’s new stadium.
Galo fans can send their shirt layout ideas until the 24th of April, with voting starting on the 2nd of May and the winner will be announced on the 10th.
“Manto da Massa is an initiative of Galo, together with End to End, and it is hugely successful with the fans, because it is made by them and for them”, said the director of Business at Galo, Leandro Figueiredo.
The first edition of the “Manto da Massa” action was carried out in 2020 and 100,000 shirts were sold in one week.
“It is a great pleasure to collaborate with Manto da Massa. Every year, we grow in numbers, and the expectation for 2022 is very high”, highlighted the CEO of End to End, Reginaldo Diniz.