After two turbulent years due to the COVID-19 pandemic, the samba school parades are finally back. With that in mind, the Ruby Roseknowing the importance of partnerships for the Carnival season, made a partnership with the school Mocidade Unida da Moocalocated in the East Zone of São Paulo.
The objective of the union is to spread interest in culture and recognize the beauties of women from samba schools communities, as these are not only leisure spaces, but also establish themselves as social movements, job generators and a form of mental recovery. , especially for women, who rediscover their beauties and self-esteem.
The partnership is divided into three moments: a self-makeup course for the school’s dancers wing, which received the Award for Best Passengers Ala from Grupo de Acesso at Carnival 2020; also for the dancers, the brand will carry out the makeup of the wing parade and after the parade, throughout the year professional makeup workshops will be offered, with the objective of qualifying the community to enter the job market.
Besides being cruelty free – which does not test on animals – the brand is recognized in the market for bringing trendy products for all skin tones, traits and types. Focused on captivating and retaining consumers, Ruby Rose bets on messages that externalize its internal goals, offering beauty at a cost benefit.
”Ruby Rose is excited about this partnership and social action, which aims to bring beauty and self-esteem to women in the samba community”, says Nathalia Oliveira, marketing coordinator for the brand.
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