O Bank of Brazil launched on the 10th, the new phase of its campaign, “Imaginary friends”. The aim is to get closer to Brazilians, reinforcing the commitment to be present in people’s lives with financial solutions and opportunities for them to fulfill their desires in 2022. In addition to the new characters, the campaign features a digital stage, with friends imaginaries of gamer influencers.
“With the motto ‘For everything you can imagine’, the strategy reinforces how BB can help Brazilians not only organize and plan, but also fulfill their desires with the bank’s support at any time in their lives”, he highlights. Paula Sayão, marketing and communication director at Banco do Brasil.
In the new phase of the campaign signed by WMcCannBesides Carol e Betocharacters from the BB campaign already known by the public, now a new protagonist is presented, Theowhich represents ordinary people in their quest to realize their dreams.
The films bring real narratives that connect with the needs of the protagonists, such as the renovation of the kitchen, the English course that doesn’t leave the paper, or even that enrollment in the gym. This time, the imaginary friends gain a new scenario, inside the imagination, showing their protagonists what it’s like to enjoy everything they are imagining before even realizing it.
In digital, the new phase of the campaign presents the imaginary friends of the squad of gamer influencers who are responsible for passing the message on the networks. In the plays, they also count on the help of their imaginary friends to bet on their achievements for 2022. Among the influencers are GaulAnaxisdê, Marottah, Ithuriana and David Tavares. The imaginary friends created by the agency were made in 3D and have a look inspired by the multiverse, as well as a lot of sympathy and fun. Watch:
“For the new phase of the campaign, we created an even more innovative solution that connects to the public the bank wants to talk to. We present the imaginary friends of gamers influencers, who are already the face of the Bank, and now have characters from the multiverse to help with their financial issues and their future plans, all with the aim of achieving in the now”, explains Patricia Andrade, Executive VP and General Manager of WMcCann Brasília.
For each of the moments, the pieces show how BB is present, from the benefits that consumers can have when becoming Bank customers, to solutions such as the BB App, which helps in the organization of financial life, in addition to the features of the Ourocard card. In addition to social networks, the communication strategy also has national broadcasting on open TV, merchandising and outdoor media.
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