Ads Market presents the second edition of Mercado Ads Awards, a unique and 100% digital event that rewards the best advertising campaigns developed in the Free market. The award brings together brands, agencies and sellers from Latin America that have managed to stand out and boost their business in the region’s leading marketplace.
It is a way to recognize all the work and partnership of the last year, but also to reinforce a little of our growth, as a business platform and as an area within this e-commerce that is the Free Market, commented Fabiana Manfredi, Senior Director of the Ads Market .
With great expectations and many new features, the 2021 edition will feature the special participation of Scott Galloway, professor of marketing at the NYU Stern School of Business and one of the main references in marketing and advertising. In addition, some of the company’s main directors will be present, such as Stelleo Tolda, director of Mercado Livre, and Fabiana Manfredi, Senior Director of Mercado Ads.
Our invitation to him (Scott Galloway) was exactly for him to bring some of this vision of the Global Market, it is both e-commerce, as well as marketing and advertising and inspire brands and advertisers to perform exceptional work within platforms with Mercado Livre, commented Alice Molica, Public Relations Supervisor at Mercado Ads.
Ads Awards Marketplace Categories
This year there will be 7 award categories to honor the best advertisers from Argentina, Brazil, Chile, Colombia, Mexico and Uruguay. The categories are:
· Best branding strategy:rewards brands that stand out among all sectors with their brand building. The brands indicated in Brazil are: LG, Intel and Unilever
· Best Performance Strategy:awards the official stores of brands that achieved the greatest increase in sales generated by performance campaigns. Samsung, GPA and Renault are nominated in this category.
· Best High Impact Content:rewards the most innovative content on microsites that has generated great consumer interest. In this case, the indicated brands were Pampers, Apple and Motorola.
· Advertiser Disclosure: rewards sellers who activated their Product Ads campaigns for the first time and achieved the highest number of sales. The businesses that stood out in this category were Ecodream Colchões, Cassia Magazine and RB GLOBAL-TRADING
What determines this category (disclosure advertiser) is the initiative with the greatest impact on customers’ businesses during the year, commented Fabiana.
“Grand Awards”
In addition, there are three prominent categories called “Grand Awards” that reward the best agencies, brands and sellers of the year. These awards are:
· Seller as Advertiser of the Year:rewards sellers who achieved the most sales by activating their Product Ads campaigns. The highlights of this category were Duda Parts, RS Performance and Utilar Shop
· Advertising Agency of the Year:awards agencies that developed the best advertising strategies, which generated more customers, ensuring increased sales and investment efficiency. These agencies were: Enext, Almap and WMcCann
· Brand of the Year: rewards brands that have managed to maximize their results with the adoption of full funnel products. Nominees for the grand prize are L’Oréal, Black & Decker and Hering
buying mindset
The great growth that Mercado Livre has been experiencing in recent years positions it as an increasingly important means of advertising and marketing strategies for companies. And it’s not just about the access of the millions of users who visit us, but because it has a fundamental difference: consumers with a buying mindset.
Through the Mercado Ads Awards 2021, we promote the relevance of the channel and highlight the best works and the greatest achievements of agencies and sellers throughout Latin America, customized for the countries”, concluded Fabiana Manfredi, Senior Director of the Ads Market.
The event will be broadcast live tomorrow (10), through a livestream at 2 pm in Brazil. Anyone who wants can register and access more information at awards landing page.
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