Lacta, Cacau Show and Kinder were some of the most cited brands on the internet, according to a survey carried out by Knewin Social
A study by Knewin Social named Lacta as one of the best performing chocolate brands on social media this Easter. The company topped the lists in the four categories analyzed.
In the 717,189 tweets analyzed between the 6th and this Monday (18th), Lacta (2.10%) was the most cited, with Cacau Show (0.96%), Kinder Ovo (0.30%), Ferrero Rocher (0.17%) and Garoto (0.10%).
The Mondelez brand was also the one that gained the most followers on both Twitter and Instagram (see more in the table below).
Brands that grew the most in number of followers on Instagram
brands | instagram increase |
lactate | 6,85% |
children Ovo | 5,73% |
Boy | 4,55% |
Dengo | 3,27% |
Cocoa Show | 2,96% |
Indirectly, Lacta also led the survey when it came to the most talked about Easter egg on the networks. The company won with Bis (0.17%), KitKat (0.09%), Oreo (0.09%), Ouro Branco (0.07%) and Sonho de Valsa (0.05%).
Brands that grew the most in number of Twitter followers
brands | Twitter increase |
lactate | 6,94% |
Copenhagen | 0,30% |
Cocoa Show | 0,16% |
Brazil Cocoa | 0,15% |
Arcor | 0,08% |
“According to the data, 51% of the mentions about Lacta mention the brand’s actions in the BBB. So, we can attribute this buzz to the actions that the company has taken in the program and that help to strengthen the brand’s memory”, said Leonardo Rios, Chief Knewin’s Security Officer (CSO).
In one of these actions, Lacta dressed Arthur Aguiar as a rabbit to deliver eggs on his return to the BBB 22 house, after his departure from the reality show’s fake wall. According to the brand, the idea for the action came up on the brand’s own Twitter.
