After two years without Carnival in Brazil, Terra is present at one of the main parties in the country with the live transmission of shows at Camarote Bar Brahma (CBB) on April 21, 22, 23 and 29, directly from the Sambódromo do Anhembi, in São Paulo.
Zeca Pagodinho, Diogo Nogueira, Péricles and Belo are the main attractions and will present the main successes of their career. The project was made possible through a partnership with Terra as a media partner of Diverti, the producer responsible for the operation of the Camarote. The platform also structured a commercial package for media quotas for broadcasting, in addition to customizing some activations in the space.
“Historically, Terra has been present in the main festivals and major cultural events in Brazil. At this moment as mediatech, and along with our pillars related to fun and entertainment, we now have an additional layer of data and technology intelligence, offering more complete media and content deliveries”, emphasizes Julio Tortorello, Terra’s Head of monetization.
In addition to the live broadcasts on the portal and video interviews with the main artistic talents in the dressing rooms, digital influencer Raphael Bertholini will show Terra’s followers on social networks the samba at the feet of celebrities, the details of costumes and all the party atmosphere. and entertainment from the CBB cabin.
“We are resuming Terra’s tradition of broadcasting live events, with a focus on entertainment. The musical programming at Camarote Bar Brahma is so powerful that it was irresistible to extend this out-of-season Carnival atmosphere to people’s homes”, explains Manoela Pereira, Head of Content at Terra.
Reinforcing the tradition in entertainment coverage, Terra’s newsroom will accompany the parades of the samba schools of São Paulo and Rio de Janeiro, the main events of the famous in the boxes and the investigations of the Special Groups (26/4). A special live program on April 25 at 11 am completes the delivery of content and media, bringing you how celebrities enjoyed Carnival 2022.
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