The action was signed by Commonwealth/McCann and shows how the founder of the NGO A Casa do Vira Lata used the Chevrolet Spin in rescues
Chevrolet teamed up with the NGO A Casa do Vira Lata in an action to rescue street animals, with the Chevrolet Spin.
The action, signed by Commonwealth/McCann, tells the story and routine of the organization’s founder, Gabriel Chaves, who rented a car to do this job for a while.
“The purpose of the action is to reinforce that, like A Casa do Vira Lata, in Spin there is always room for one more. Gabriel’s story caught the attention on social media and we hope that, with this initiative, he can help even more animals find new families,” said Federico Wassermann, Marketing Manager for GM South America.
As part of the action, Chevrolet will help expand the reach of the NGO’s channels to help with donations.
The campaign was developed for Instagram, Twitter and TikTok. The campaign video was produced by Play9Action and the media strategy by Isobar.
