The project was made possible through a partnership with the portal as a media partner of Diverti, the producer responsible for the operation of the Camarote
Terra will broadcast live the shows from the Camarote Bar Brahma at the Anhembi Sambadrome, in São Paulo. Among the names that will perform are Zeca Pagodinho, Diogo Nogueira, Péricles and Belo.
The project was made possible through a partnership with Terra as a media partner of Diverti, the producer responsible for the operation of the Camarote. The platform also structured a commercial package for media quotas for broadcasting, in addition to customizing some activations in the space.
“Right now as mediatech, and along with our pillars of fun and entertainment, we have an additional layer of data and technology intelligence, offering more complete media and content delivery,” said Julio Tortorello, Terra’s Head of Monetization.
In addition to the live broadcasts on the portal and video interviews, digital influencer Raphael Bertholini will show Terra’s followers behind the scenes of Camarote.
The newsroom of Terra will follow the parades of the samba schools of São Paulo and Rio de Janeiro, the happenings of the famous in the boxes and the investigations of the Special Groups, which takes place on April 26th.
