The financial institution’s debut as a master sponsor takes place this Saturday, 23, during the grand final of the first stage of the Brazilian League of Legends Championship (CBLOL)
Santander and Riot Games announced a five-year partnership to encourage League of Legends in Brazil. The financial institution’s debut as a master sponsor takes place this Saturday, 23, during the final of the first stage of the Brazilian League of Legends Championship (CBLOL) between paiN Gaming and RED Canids Kalunga, with a presence also at the CBLOL Academy, a tournament that seeks to reveal talents about the game.
The bank’s sponsorship will also be seen on the Brazilian broadcasts of the Mid-Season Invitational (MSI) and Worlds, League of Legends’ international and world championships, respectively.
“The partnership with CBLOL represents a great milestone for Santander, which enters with all its might in one of the most traditional Esports championships in Brazil”, says Danielle Sardenberg, Executive Superintendent of Marketing at Santander. just another sponsor, but also to contribute to the CBLOL Academy and, respectively, to the Brazilian esports scene”, he adds.
Santander’s partnership with CBLOL is part of the bank’s move to get closer to gamers. Over the past few months, the institution has taken several steps in the segment. Supported CCXP Worlds 2020, virtual edition of Comic Con Experience; launched the campaign “Tem Santa, tem game”; and presented a consortium line aimed at game fans, Consórcio Gamer Santander.