The action was developed to present the brand’s new diapers and baby wipes.
Turma da Mônica Baby will be on a “tour” through the capitals of the Southeast between April 26 and May 22, in an action developed to present the brand’s new diapers and baby wipes.
With the use of a stylized truck with the characters, developed by Brandtruck, the brand will distribute free samples of the diaper with the exclusive QuatroSec technology and Turma da Mônica Baby Hora da Troca wet wipes. In addition, it will sell products and will have gifts for those who purchase more than R$ 40.
Among the spaces that will receive the activation are Public and D’avó, in São Paulo; Drogaria Araújo, in Belo Horizonte, Minas Gerais; Drogaria Santa Lúcia, in Vitória, Espírito Santo; and Assaí, in Rio de Janeiro.