Named Phygital Touch, this feature has its first application in the window of the Vivo store at Morumbi Shopping, in São Paulo, and allows people to control the digital content of the screens
Founders company is inaugurating its latest launch, Phygital Touch, an interactivity platform for large LED panels installed in different environments and points of sale, in an action for Vivo.
The application takes place in the Vivo store window at Morumbi Shopping, in São Paulo and allows people to control the digital content of the screens, among other interactions, by reading QR Codes and intuitive activation. In this first attempt, the solution allows the public to interact with the “Intelligent House”, simulating the control of appliances, lamps and curtains in the space.
“We understand that the smartphone is an excellent tool for connection and interactivity between the public and our screens. Allowing the audience to take charge of mega LED panels generates a completely different and highly engaged experience, both with the content and with the advertiser’s brand”, says Hugo Vieira, COO of Founders and JChebly Group. today responsible for the digital signage of all the telephony operator’s stores in Brazil.
