Sadia, the most valuable food brand in Brazil and Top of Mind in 2021, together with Africa and Globo, renew the successful strategy started in 2020 to offer unprecedented content and recipes to consumers in actions activated on different Globo platforms.
The “Tem Sabor” project, an evolution of the “Recipes Project”, aims to strengthen the relationship and conversation with the consumer, being present where she is, now investing in even more integrated content, with actions in soap operas, podcasts, Nhac GNT, Recipes and inserts on TV Globo’s morning programs. The initiative also seeks to reinforce the variety of the brand’s portfolio and approach those who want to venture into the kitchen.
For this semester, the focus of “Tem Sabor” is the “Novel Recipes” pillar, which will involve different areas of communication, with exclusive approaches and content. Sadia will be present with recipes in the soap operas ‘Quanto Mais Vida Melhor’, currently on air at 7 pm, and ‘Cara e Coragem’, which will be shown in the sequence on the same track. After the characters cook the dishes in the plot chapters, the same preparation will be on the ‘Mais Você’ program, with new information and tips on how to make the perfect dish.
For the web, webseries are being developed on the Nhac GNT channel on Youtube, bringing once again the influencer chef Leo Abreu in the conduction of the contents; and sponsored recipes by Sadia at Receitas, a Globo space. Still in the online universe, the podcast “Donos da Razão” will bring exclusive information citing the current recipe and 60″ spots by Sadia, informing benefits and differentials of the products of the featured brand.
The kick-off of partnership 2022 takes place this week, in the chapter of this Wednesday, April 20th, when Dona Nedda, character of the soap opera ‘Quanto Mais Vida Melhor’, will make a pork filet mignon stroganoff and tell her friend Jandira why the cut is perfect for the recipe: it’s practical, juicy and delicious. On the 25th, it will be the turn of Ana Maria Braga, from ‘Mais Você’, to show the dish step-by-step in the “Novel Recipes” table, using Sadia’s pork products, highlighting the product’s versatility and attributes of the brand in the category.
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