Developed by the Africa agency, the film “M de Mais que Mãe” will be shown at 9 pm this Tuesday, on Rede Globo
Marisa launched its campaign to celebrate Mother’s Day, which will be shown on Rede Globo, this Tuesday (26).
Developed by the Africa agency, the film “M de Mais que Mãe” addresses the date in a fun way, valuing the individuality of each woman in the different stages of motherhood to the sound of “Chega Mais”, by Rita Lee.
“This day is not just about motherhood. It’s a date about all the women around us, mothers, mothers-in-law, wives, sisters. On this Mother’s Day, Marisa proposes to strengthen the bond between them and help to rescue their personal identity and self-esteem, which is often left aside when you have children”, said Christianne Toledo, Marisa’s Marketing Director.
In addition to TV, the film will be broadcast on the brand’s Instagram, Youtube and Facebook, which will bring actions with influencers and tags for consumers to share their tributes on social networks.
