According to Knewin, Brazilians cited the program’s sponsoring brands more than 274,000 times on the networks; however, the reality show had an 8.17% drop in mentions compared to 2021
Big Brother Brasil 2022 came to an end this Tuesday (26), crowning Arthur Aguiar as the newest millionaire, but who is also celebrating – and a lot – were the sponsors of Globo’s reality show.
This year’s edition broke the record for sponsors, with 11 brands (three more than BBB 21) that initially brought in revenues of R$ 700 million for the broadcaster.
A monitoring carried out by Knewin between January 26th and 7:00 am this Wednesday (27th) showed that Brazilians mentioned the sponsoring brands of the program more than 274 thousand times, including the official ones, which acquired one of the Big, Camarote and Brother, as for the partners, such as Coca-Cola, Fiat and 99.
According to the analysis, sponsoring companies have 1.16% of mentions in all monitored tweets related to the program.
The company put together a ranking of the sponsoring brands that were most mentioned on social networks, led by Avon, followed by Americanas and Pic Pay, all of the Big quota and that held parties and tastings during the program.
See the ranking below:
1 – Avon (Big Share): 31.32%
2nd – Americanas (Big Quota): 27.66%
3º – PicPay (Cota Big): 18,28%
4th – C&A (Cabin Quota): 11.52%
5º – McDonald’s (Cota Brother): 11,20%
6º – Evening (Cota Camarote): 8.51%
7th – Amstel (Cabin Quota): 4.50%
8º – Above (Cota Brother): 4%
9th – Fifth Andar (Cota Brother): 2.60%
10th – P&G (Cabin Quota): 1.50%
11º – Hypera Pharma (Cota Brother):1,35%
Regarding the partner brands of the program, 99 was the most mentioned.
1. 99: 7,52%
2. Fiat: 5,11%
3. Coca-Cola: 4.84%
In addition, Knewin detected that Big Brother Brasil 2022 received more than 23.6 million mentions on Twitter, a drop of 8.17% compared to the previous edition.
