In January 2022, influencer Casimiro Miguel, an internet phenomenon with his reaction videos that reach millions of views daily, announced the arrival of broadcasts of Campeonato Carioca games on his Twitch channel. The relaxed broadcast format – less attached to technical details and more focused on delivering quality entertainment – was so successful that it will now also host the biggest championship in the country: the Brasileirão.
Sponsored by King of Pitaco, the leading daily fantasy game platform through which users build lineups with players from professional football leagues and score according to the statistical performance of these athletes in real-life matches, Cazé’s Twitch will broadcast 19 championship games. The initiative was carried out with Clube Athletico Paranaense, so all matches that take place at Arena da Baixada, home of the club from Paraná, will participate in the live broadcast.
Mateus Dantas, CEO and co-founder of sportstech celebrates:
“Having Casimiro as one of our partners is a great joy for the entire Rei do Pitaco team. Firstly because we are fans of his content and secondly because he is a personality aligned with our audience, who have a passion for football and for cheering.”
The project is born with two partners, in addition to Rei do Pitaco, the betting platform Betway will also be supporting the broadcasts of games on the streamer’s channel. Through the Mandante Law and the partnership between the brands, Casimiro becomes the first streamer in the world to regularly broadcast matches in a league. Remembering that at the beginning of the year, Cazé broke a record on Twitch by reaching 538 thousand viewers in a live about the series “Neymar: O Caos Perfeito”.
Casimiro when presenting the Daily Fantasy Game during his live, said:
“I didn’t know how the King of Pitaco worked. For me, it was just like any other Fantasy. He set up the team, complained that he didn’t cast someone, and that’s it… but the King of Pitaco is different. It’s money in your pocket. Their main league in the 2nd round of the Brasileirão was giving 1 million to the winner”,
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