The campaign was created by FBC Brasil and tells the story of two friends in an animated format.
Yoki launched a campaign to present its new signature, “A Gente Cultiva Relations”, and the brand’s new logo.
The campaign, created by FCB Brasil, has an animation that aims to show how companies and food connect people.
The film tells the story of friends who, from childhood to adulthood, connect more and more over time, living moments in which one always contributes to making the meeting between them more fun.
“We would like to bring to the consumer something that they can identify with, and at the same time convey the role of the brand in people’s lives,” said Silvia Araújo, Marketing Manager at General Mills.
The film will be broadcast on social media and other channels, including partner customers. In addition, content will be published for different times of the year, following the same visual identity.
The campaign also shows the brand’s new logo, which removed the Japanese language characters (kanjis) that appeared in the upper right corner and added some effects to simplify the way to present the brand in its communications.
“The new logo gives more prominence to the Yoki brand in this mission of providing journeys, connecting consumers from all over Brazil”, added Silvia.
