Created by David SP, action brings micro producers to the center of the conversation
Do you think imported beer is always better? It is with this question that the new Colorado campaign begins. Developed by David SP, the action ‘Importada do Brasil’ plays with the maxim that, for many Brazilians, only what comes from abroad is good.
Betting on a humorous and fun tone, the campaign also draws the public’s attention to the appreciation of national products, presenting the brand’s labels with a gringo tone. Demoiselle, Cauim, Indica and Appia are 100% Brazilian beers.
Some cities in the interior of the country, such as Araçariguama, Cajuru and Luis Antônio, also gained prominence in the campaign by bringing the origin of the ingredients used in the production of the brand’s beers to the center of the conversation, presenting the face of these micro-producers who have been partners with Cervejaria Colorado for a long time. 20 years.
“We want to show the quality of Brazilian ingredients and draw attention to the essential work of regional producers who make that tasty beer reach the glass of millions of consumers”, Daniel Carneiro, marketing manager for Colorado.
Datasheet
Agency: David SP
Campaign: imported from Brazil
Client: ambev
Product: Colorado
MD, Global COO: Sylvia Panico
Global CCO & Partner: Pancho Cassis
Executive Creative Director: Edgard Gianesi, Renata Leão
Creative Directors: Rogério Chaves and Fabricio Pretto
Editor: Flavio Cherem
art director: Marlus Lau
Attendance: Carolina VieiraTom GilCacá FranklinCamila Coelho
Production: Fernanda Peixoto, Tunay Canepari, Paulo Soares, Letícia Brito
Planning: Luciana Mendes, Julia Smidt, Camila Baltar, Aline Nunes
Customer approval: Daniel Waks, Guilherme Bunecker, Bruna Buas, Oliver Otto, Daniel Diniz, Cláudio Augusto dos Santos
Image Producer: nails
Direction: Talita Menezes
Executive Direction: Chico Soll
Executive production: Chico Soll
Head Of Sales: Gabriel Andrade
Director of photography: Mauricio Kessler
1a. AD: Giulia Goes
Producer: Mayara Wui
Scenography Production: rafael triboli
Art director: rafael triboli
Culinary: Tarciso Bressan
Special effects: Fabiano Caldeira
Costume: Julia Feil
Make up: Iris Bittencourt / Abraham Kennedy
Attendance: Gabriel Andrade
Post Production Coordination and Service: Gabriel Andrade
Post production coordination: Gabriel Andrade
Assembler: Luciano Azevedo
Finisher: Luciano Azevedo
Grading: Luciano Azevedo
sound producer: Satellite Audio
Voiceover: Hurso Ambrifi
Musical Direction: Roberto Coelho, Kito Siqueira and Hurso Ambrifi
Producer: Roberto Coelho, Kito Siqueira, Hurso Ambrifi, Thiago Colli, Mike Vlcek, Charly Coombes and Adilson Koiti
Coordination: Cristiane Oliveira
finalization: Carla Cornea, Vithor Moraes, Ian Sierra, Arthur Dossa, Renan Marques and João Piccoli
Attendance: Fernanda Costa, Thiago Alonso and Renata Schincariol