The initiative aims to promote different experiences of the company with the gamer audience.
iFood launched its first campaign as a sponsor of the esports world, “Fome de Game”, in partnership with Fluxo.
With the strategy and creation carried out by 3C and produced by Ventania Filmes, the campaign has Nobru, iFood ambassador, as the main character and shows the steps taken by the organization since its foundation.
“iFood has always been part of the gamer routine, so we have an intrinsic relationship with the entire community. This partnership is a milestone in the history of iFood and Fluxo”, said Pedro Tozzini, Coordinator of Connection Platforms at iFood.
According to Paulo Aguiar, CCO of 3C Gaming, the publicity film shows the organization’s retrospective together with the partnership with iFood. “The film mixes archival footage from the team’s launch and current footage that shows more of the company and its purpose with the gaming landscape since its inception,” explained Aguiar.
In January of this year, Fluxo and iFood closed a partnership, which was announced during the organization’s one-year anniversary event. For Nobru, a professional player and co-founder of Fluxo, foodtech is present in the community and in their daily lives.
“iFood has always been connected with gamers, right? From the first moment, the company understood our essence and all this left the campaign with our face”, said Nobru.
