According to the executive, the project is not mature and an approval would be useless now, leaving several questions open.
Google’s president, Fabio Coelho, said that the rejection of the urgent vote on Bill 2630, known as the Fake News PL, opens the possibility of new dialogues. according to the executive, the project is not mature and an approval would be useless now, leaving several questions open.
With the postponement of the vote, the PL only returns to the plenary if another urgent request is made or after the evaluation of the Special Commission, which has not yet been created. The statement was made this Thursday (28), at a roundtable with journalists, which preceded the “Think With Google” event. “The premise that there is no compensation for content is fallacious,” the executive continued.
According to him, the technology giant already has partnerships with over 70 content companies, such as O Estado de S.Paulo, Folha de S.Paulo and Globo, and that the objective is to continue developing partnerships, as a way of helping media in the process of digital transformation.
In addition, Coelho said that the company understands that “several points” that need to be improved, such as those listed in a document signed by the executive in March, and continues to dialogue with parliamentarians, including the PL rapporteur, Congressman Orlando Silva, from the PC of B.
This helped, for example, to make them understand that the idea of transparency to the limit on the business model could be bad for the market, by allowing “bad authors” to have access to a lot of information.
end of cookies
At the meeting, Google executives also spoke about Topics, one of the solutions being tested within the Privacy Sandox initiative to meet the end of cookies, scheduled for December 2023, after some delays.
“Right now, we have two technology focuses: developing these solutions and working with agencies and advertisers to develop strategies to connect with their consumers,” said Claudia Tozetto, the company’s communications manager.