To mark the launch of iFood’s first sponsorship in the world of esports, the company, together with Fluxo, an esports organization created by Nobru and Cerol, which currently has BAK as a member of the board, has officially launched its first publicity film entitled “Fome de Game”. With the strategy and creation carried out by 3C, a gaming partner that seeks to connect talents and brands in the gamer universe, and produced by Ventania Filmes, the campaign has Nobru, iFood ambassador, as the main character and shows the steps taken by the organization since its foundation. .
Pedro Tozzini, Connection Platforms Coordinator at iFood, comments:
“iFood has always been part of the gamer routine, so we have an intrinsic relationship with the entire community. We know the power that esports have to transform lives and, without a doubt, Fluxo is proof of that. This partnership is a milestone in the history of iFood and Fluxo.”
According to Paulo Aguiar, CCO of 3C Gaming, the publicity film shows the organization’s retrospective together with the partnership with iFood:“The movie “Fome de game” brings the essence of the partnership between Flow and iFood, mixing archive footage from the team’s launch and current images that show more of the company and its purpose with the gaming scene since its creation.”
In January of this year, Fluxo and iFood closed their partnership, which was announced during the organization’s one-year anniversary event. For Nobru, a professional player and co-founder of Fluxo, foodtech has always understood how the brand approaches gamers and is present in the community and in their daily lives:
“You know that iFood, in addition to being the biggest foodtech in Latin America, has always been connected with gamers, right? Especially with those, like me, who like to play and need to take that quick break to eat. From the first moment, the company understood our essence, about what it is to be Fluxo, and all this made the campaign even brighter and with our face, with several players and influencers of the organization, showing that they have their hunger for the game ”.
This is yet another action created and executed by 3C, a gaming partner that operates consistently in the market, and which had the participation of, Nobru, Cerol and several players and influencers of Fluxo. Gaming Partner has already carried out projects with major brands such as Coca-Cola, Casas Bahia, Google, Ame Digital, Rappi, Oi, Netflix, Discord, Banco Next and Razer Gold. In addition, the company is responsible for managing the careers of clients such as Cerol, Nobru and Jefão (Nobru’s Father).
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