The objective was to celebrate the results that participation in the program generated for the brands
On Thursday night (28), Globo gathered executives from agencies and advertisers, who were master sponsors of BBB22. According to the broadcaster, the objective was to celebrate the results that the participation in the program generated for the brands.
Representatives from Americanas, Amstel, Avon, C&A, PicPay, P&G and Seara visited the house where the reality show took place, in addition to professionals from the agencies CP+B, Galeria, Wunderman, Grey, WMcCann and Publicis.
Received by Boninho and Tadeu Schmidt, the guests took a tour of the space. The celebration was also attended by Globo executives such as Valeria Soska, Commercial Director, Eduardo Becker, Director of Advertising Products and Tatiana Souza, Commercial Director for the Commerce sector.