Amazon Prime Day will return to its normal July time slot this summer, Amazon revealed during its Q1 earnings call. Prime Day 2022, one of the biggest sales events of the year, has been held annually since 2015, but this will be the first time since 2019 that the event will be held in July.
For the first five years of its existence, Prime Day always took place in mid-July. The COVID-19 pandemic has disrupted worldwide product distribution and caused Amazon to delay Prime Day 2020 to October. In 2021, Prime Day took place in June, right after E3 2021 (which may have been the last E3).
While Amazon only revealed the July window for Prime Day 2022, we can make some assumptions about other key details. Since 2017, Prime Day has been a 48-hour sales event, with new limited-time deals popping up 24 hours a day. Prime Day tends to start on Monday, so if we had to guess, we’d say this year’s event will take place July 11-12 or July 17-18. Amazon usually doesn’t confirm definitive times for events like Prime Day until a few weeks before the sale, so we’ll likely have to wait a few months to get the official dates.
As its name suggests, Prime Day is an exclusive shopping event for Amazon Prime members. It always features deals in just about every category, including games, technology, entertainment, and more. Prior to Prime Day last year, Amazon offered a few different promotions that allowed members to get coupons for additional $10 products during Prime Day, so it’s possible we could see cool perks like that again this year.
If you’re not an Amazon Prime member, new members can sign up for a 30-day free trial. But those who are not Prime members will also be able to buy many deals at competing retailers. Every major retailer holds an anti-Prime Day event to try to steal some of Amazon’s thunder. You can expect deals at Walmart, Best Buy, GameStop, Target and more during the Prime Day festivities.
This article is a translation of the writing by Steven Petite to the website GameSpot.
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