Americanas put mothers in the spotlight in its Mother’s Day campaign, with the slogan “Gift for your biggest influencer? Relax, at Americanas you think”.
In the campaign created by WMcCann, the brand pays tribute to all mothers, considering them as the first influencers in their children’s lives.
“In our new Mother’s Day campaign, we give the spotlight to our biggest and first influencer. It is a way of paying tribute, in addition to, of course, presenting our brand’s special offers and conditions for this very important date in retail”, explained Aline Oliveira, head of marketing at Americanas SA.
The campaign features TV movies, in addition to the dissemination of materials on Americanas’ social networks, with activations from influential mothers and daughters to publicize the campaign, such as Nanda Costa, Thais Carla and Andressa Reis.
The brand will also do live commerce for the date, with two weeks of broadcasts dedicated to the event, every day at 3 pm or 7 pm, on the brand’s app.
