The American company pointed out that the ban also extended to the use of images or drawings of sperm.
Legacy, a fertility testing company, said it was banned from using the word ‘sperm’ in its advertising campaigns in the United States. According to The Drum, the company said that some of the banned ads had messages that read: ‘Sperm quality decreases by 60% from 30 to 50 years old’.
“When we are trying to speak publicly about infertility, we are prohibited from using the word ‘sperm’ or variations of it because we are branded as ‘adult content’ if we use the words in ads on Facebook, Google or Reddit,” noted Khaled Kteily, CEO and founder. from Legacy.
To The Drum, Kteily stated that the advertising limitation also extended to the use of images or drawings of sperm.
According to the company, one in seven couples suffers from infertility and 50% of those challenges come from sperm in heterosexual couples.
“Normalizing the fertility conversation is more important than ever. The burden of fertility often falls on the partner and we want to help alleviate that burden by providing options for testing, analyzing and freezing sperm.”
