With a jingle and clip, the campaign created by SunsetDDB with the participation of the company’s clients
MRV launched a campaign starring the duo Maiara and Maraisa, last Sunday (1), during the break of The Voice Kids.
With a jingle and clip, the campaign created by SunsetDDB talks about the first apartment and has the participation of the company’s customers.
“The achievement of owning a home has a lot to do with believing. MRV saw in the duo Maiara and Maraisa the personalization of the soul of the Brazilian, who is hardworking, who fights for their goals and is proud of each achievement they achieve”, said Aléxia Duffles, marketing director at MRV.
The recording of the clip took place last March, in São Paulo, and lasted three days and the setting of the scenario was inspired by the company’s own ventures.
The clip pays tribute to the company’s customers, who are represented by the keys hanging in the tunnel that leads to the stage where the sisters sing. “The keys represent the more than 500,000 customers who have fulfilled the dream of the first apartment with MRV, throughout our history”, explained Aléxia Duffles
For a year, the singers will head the campaign. With the partnership, MRV seeks to increase the strength of the brand and attract new customers.
The campaign will be part of the media actions planned for the coming months.
