In the campaign, created by Ogilvy, the brand highlights the differences in the routine and lifestyles that exist in homes and invites us to rethink the particularities of each mother.
On a Mother’s Day in which brands have invested in actions that seek to break labels and stereotypes in their campaigns, Panasonic questions a famous popular saying: “mother is all the same”.
In the campaign, created by Ogilvy, the brand highlights the differences in the routine and lifestyles that exist in homes and invites the public to rethink the particularities of each mother.
The action, with the concept “Mother is not all the same”, portrays real mothers in situations where technology and product quality facilitate the daily tasks of families.
The brand’s initiatives will be shown on open and closed TV, OOH, digital and social networks, where the hashtag #MãeSemIgual is activated, with the help of digital influencers, and invites the public to share what makes their mothers unique.
