The campaign is signed by Escala and has as its motto “Enough of making your mother uncomfortable. This Mother’s Day, have a Piccadilly”
Piccadily launched its Mother’s Day campaign starring actress and comedian Tatá Werneck and her mother, Claudia Werneck, called “Relaxa Mãe!”.
The campaign is signed by Escala and has as its motto “Enough of making your mother uncomfortable. This Mother’s Day, have a Piccadilly.”
In the film, Tatá plays with the “discomfort” she caused her mother when she was younger.
“As a real woman, who shares the truth when it comes to motherhood, engages with issues of female encouragement, encourages social issues and animal protection, Tatá Werneck represents thousands of Brazilian women. In addition, we believe that the partnership has everything to be a success, reinforcing even more the whole purpose and work of the brand”, said Piccadilly Marketing Manager, Rafaela Loth.
The choice of personalities aims to reinforce the brand’s commitment to female encouragement, but in a light and humorous way.
The campaign will be broadcast on TV (open and closed), on digital, and in points of sale such as franchises, multi-brand stores and e-commerce.
