Campaign was developed by FCB Brasil and its motto is ‘We do with pleasure everything you like’
Aurora presents its new campaign that reinforces the positioning ‘We do with pleasure everything you like’. The action, created by FCB Brasil, also shows the brand’s new packaging.
In the campaign film, the protagonist Gustavo Kuerten, ambassador of Aurora Alimentos for over 10 years, also plays with the idea of renewal and mentions that he also renewed himself with Beach Tennis.
“The campaign seeks to show how Aurora does not stop renewing itself, which is why it has the brand and packaging remodeled. In addition to being able to offer the best products, since it is a cooperative formed by more than 100 thousand families that closely follow the entire production chain”, says Elton Longhi, VP of Brands & Business at FCB Brasil.
The new brand and new packaging were developed by Narita Strategy & Design
Datasheet:
Agency: FCB Brazil
Client: Aurora Foods
Product: Institutional
Title: renewing itself
Strategy, creation, production and Media: FCB Brasil
Anna Martha, Andreza Cursino, Bibiana Saldanha, Carolina Venâncio, Denise Pöerner, Diogo Mattos, Elton Longhi, Eveline Farina, Fábio Freitas, Fernanda Geraldini, Giovanna Barzelonni, Guto Asanuma, Iara Salomão, José Pedro Bortolini, Julia Cortizo, Juliana Roque, Kleber Fonseca, Mariana Teixeira, Marcelo Rizerio, Márcia Suian, Mateus Madureira, Miriã Ferreira, Nathalia Carrieri, Patrícia Souza, Paulo Bruno, Pedro Lazzuri, Potyra Santos, Raul Saloé, Renata D’Ávilla, Renata Reigota, Ricardo John, Ronaldo Silveira, Tábata Pimentel and Tiago Santos
Film Producer: Awake Film
Film: Brand Relaunch
Client: Aurora
Agency: FCB
Direction: Rodrigo Fleury
1st Assistant Director: Adriana Foureaux
Art direction: leticia good
Photography Direction: Junior Malta
Production Director: Magali Heinze
Executive production: Zahra dust
Line Producer: Luisa Ferreira
Production Coordination: Jef Zappa
Post-Production Coordination: Anita Cintra
Assembler: Rodrigo Fleury and Francisco Porto
Finishing and VFX: Hub VFX
Color Grading: Psycho N’Look – Marcio Pasqualino
Sound producer: Shuffle Audio
Musical direction: Henrique Ruiz Nicolau
Post production: Shuffle Audio
Attendance: Marina Leite
Guga Kuerten Group
Commercial Coordination: Karina Cordova
PR: Clarissa Machado Santos
Customer approval: Ricardo Chueiri de Souza and Júlio Cesar Pollária
