“Gifts are serious business and you don’t play with mother”. This is one of the phrases that illustrates the Submarino Mother’s Day campaign. Rafael Portugal plays the ’employee of the month’ of the Sub’s distribution center, taking care of all the mother’s gifts for the date. Entitled ‘Mother’s Son – gifts for you to make beautiful’, the brand’s campaign that is a reference in the universe of books, games and technology is on air until May 9th. Until then, customers can buy gifts with up to 60% off at Submarino and enjoy coupons on the brand’s website and app.
In addition to the pieces featuring Rafael Portugal, the campaign also features activations from Submarino influencers and ambassadors, such as the campaign’s star Rafael, the esports organization Loud (@loud_thaiga and @loud.voltan) and Paola Aleksandra. On the hotsite, customers can demonstrate their ‘proud to be a motherfucker’ and find gift options for the various profiles of mothers. There are thousands of items with special prices in categories such as books, beauty and health, telephony, fashion, IT, home appliances and small appliances.
The actions with influencers were produced in conjunction with the agencies Stage Digital and Loud, in addition to the production company Avocado. To further reinforce the campaign, the brand will publicize all activations for the date on official Submarino networks (@submarino), such as Twitter, Instagram and TikTok.
Until the end of the campaign, the brand offers several discount coupons on the Submarino app and website. In addition to coupons, numerous products will be up to 60% off, in addition to up to 30% cashback, that is, part of the money back by paying with the Ame Digital super app.
To check out everything Submarino has prepared for Mother’s Day, just access the website, app or check out the brand’s social networks.
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