LIVEADS was the beginning of a series of lives to celebrate 23 years of Adnews. For the first conversation we will have Antonio Rosa, founder of Adnews and Dainet, and chairman of the Board of ABEMD, Maurício Magalhães, CEO of Giros Filmes and partner at MUNDO REAL and Alberto Luchetti Neto, General Director of allTV.
The agenda revolved around the Old Guard in Communication and Advertising, and the changes that this market has been presenting in recent years, in addition to brands and people that have impacted this environment.
In addition to the guests, LIVEADS, our program of lives with professionals from the universe of technology, creativity and innovation, features a presentation by Bruna Pavanni, a contributor to Adnews.
LIVEADS with Antonio Rosa, Maurício Magalhães and Alberto Luchetti is a production of WT1 Digital, and takes place this Wednesday (09), at XXh.
About the guests of this LIVEADS:
Antony Rose: Founder of Dainet, founder of the Adnews portal, chairman of the Board of ABEMD; founder and president of the IAB; ESPM professor from 1980 to 2000; and was media director at the McCann agency and vice president at Salles, now Publicis.
Maurício Magalhaes: Administrator with a post in Mkt, he is one of the most recognized Marketing professionals in Brazil, for years he worked with Commodities in the 80’s, then at Sistema Globo, Rede Bahia and recently sold his TUDO Agency (one of the most successful startups in the market communication), for the American Onminicon-USA Group. He is currently CEO of Giros Filmes, is a partner of MUNDO REAL, which in addition to being part of the Board, has equity interests in the following companies: EVA Group (entertainment), River – Business Accelerator. Board member of companies and is currently board member of Hospital Irmã Dulce.
Alberto Luchetti Neto: He had stints at Folha de S. Paulo and O Estado de S. Paulo, radio stations (Jovem Pan and Rádio Bandeirantes), implemented Canal 21 in Grupo Bandeirantes as a station focused on local journalism. In 1998 he was hired by Globo to be General Director of Domingão do Faustão. In 2002 he left the group to found AllTV, the first internet TV station in the country.
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