A Taco Bell has just launched its global ‘Taco Swap’ campaign. The ‘Exchange for Taco’ movement – in its Brazilian version – covers more than 25 countries with the proposal to promote the brand experience and encourage the tasting of its iconic taco in place of everyday meals.
The initiative is the kick-off for a series of actions that take place during the month of May. For starters, Taco Bell created a personalized room, which will be available until Sunday (5/8), at the Escape 60 unit in Moema, in the south of São Paulo. The experience will be open to consumers, who will be able to use their skills to discover the puzzles of the Kitchen room. In each session, 16 participants will be divided into two teams.
During the campaign’s “D” week, from May 9 to 13, all the chain’s stores in Brazil will present consumers at lunch with the Crunchy Taco Supreme, prepared with the famous crispy wheat tortilla, ground beef, sour cream, cheese, lettuce and tomato. The promotion takes place exclusively in physical stores and seeks to generate tasting of your menu.
Valérie Kalil, Head of Marketing & Fit at Taco Bell Brasil, comments:
“Our campaign promotes experimentation through our taco, an iconic product that bears the brand’s name. With ‘Exchange for Taco’, we invite lovers of new experiences to try Crunchy Taco Supreme and participate in activations, such as the Kitchen room at Escape 60, to experience the cool side of the brand.”
Taco Bell will also pass on the campaign with OOH media, including point-of-sale communication, and wide dissemination on digital channels such as TikTok, with the participation of influencers inviting consumers to share their experiences at Taco Bell, with the hashtag # Swap for Taco.
Where to find the nearest Taco Bell
In São Paulo, the network is present in places such as Parque da Cidade, Eldorado, Center 3, Anália Franco, Center Norte and Morumbi. In the state, the network is also present in São José do Rio Preto, Barueri, Campinas, Santo André and Ribeirão Preto. The capital of Rio de Janeiro has five stores in Nova América, BarraShopping, Tijuca, Botafogo Praia Shopping and Metropolitano Barra.
Sobre a Taco Bell
Founded by Glen Bell in 1962, Taco Bell celebrates 60 years in 2022 and is the largest Californian chain of Mexican-inspired restaurants in the world. Its main products are tacos, burritos, nachos, quesadillas and a number of other unique products that set themselves apart from the competition.
In 32 countries, the chain serves more than 40 million customers weekly in more than 7,000 stores, including 6,500 in the US, with revenue of 9 billion dollars. By 2022, the brand plans to reach $15 billion in revenue from 9,000 restaurants worldwide.
Taco Bell has more than 30 units in the country in the states of São Paulo and Rio de Janeiro.
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