Film was created by Wieden+Kennedy and directed by Fernando Nogari, from Iconoclast Brasil
The new global Budweiser campaign, created by Wieden+Kennedy and produced by Iconoclast Brasil, is based on the recognition and encouragement of content creators around the world.
In addition, global AB InBev, owner of the Budweiser brand, also launched a platform called Tomorrow Is Yours to Take, whose intention is to inspire new creators to pursue their goals despite adversity.
The film features content creators from around the world, such as French freestyle soccer player Arnaud “Séan” Garnier, Brazilian rapper Xamã, Swedish fashion designer Júlia Dang, Colombian graffiti artist Wanda Pot, Argentine singer Lara91k, Brazilian graphic artist Gabriel Massan and British drummer Louise Bartle.
“We had a diverse team and that made the process very rich and plural. It was an honor to film this campaign with cinematographer Rina Yang, who worked on the last season of Euphoria,” said film director Fernando Nogari.
