The brand’s presence at the festival is part of the company’s strategy to communicate with customers
iFood will sponsor Rock in Rio 2022 for the first time and will be the festival’s official delivery brand.
The partnership aims to enhance the consumer experience, promote connections and carry out activations with the brand for event participants, both those who will attend and those who will attend from home.
According to iFood’s Branding Director, Bruno Montejorge, the brand’s presence at the festival is part of the company’s strategy to communicate with customers.
“Rock in Rio is a great passion of our consumers and through this partnership we will have the opportunity to work on different initiatives to generate new connections with the public”, said Montejorge.
Among the actions that will be carried out by iFood during the event are the co-sponsorship of Gourmet Square, an air-conditioned food court with the signature of renowned chefs, and an activation space at Gameplay Arena, in addition to giving away gifts, experiences, activations of combos and offers throughout the year.
To celebrate the company’s partnership with the festival, iFood will hold the iFood Music Festival, an exclusive event that will take place on the lawn of the Ibirapuera auditorium and will feature artists who are going to Rock in Rio for the first time, like Luisa Sonza and Shaman.
