Much more than food and Rock and Roll! iFood is the official delivery brand of Rock in Rio Brasil 2022 – the biggest music and entertainment festival in the world. For the first time at the event, the partnership seeks to enhance the consumer experience, promoting connection and activations with the brand for festival participants, as well as those who are watching from a distance.
For Bruno Montejorge, Branding Director at iFood, the presence at the festival is part of the company’s strategy to connect with our customers, feeding their passions. “Rock in Rio is a great passion of our consumers and through this partnership we will have the opportunity to work on different initiatives to generate new connections with the public. The presence of iFood will not only be at the festival, in September, in Rio. Until then, we will promote other actions. In São Paulo, for example, we are planning an event for our customers.”, he comments.
Among the actions that will be carried out during the event are the co-sponsorship of Gourmet Square, an air-conditioned food court signed by renowned chefs, and an activation space at Gameplay Arena, in addition to giving away gifts, exclusive experiences, activations of combos. and special offers throughout the year. As a first initiative to celebrate the partnership with the festival, iFood will hold the iFood Music Fest, an exclusive event on the lawn of the Ibirapuera auditorium that will feature artists who, like iFood, are going to Rock in Rio for the first time. Among the names are: Luisa Sonza, Shaman and a great surprise attraction.
“iFood bets every day on technology, experience and innovation. And as an official delivery of Rock in Rio Brasil 2022, it couldn’t be different. Our proposal is to enhance the festival experience, generate memorableness and deliver great moments with the brand through enchantment”, comments Bruno Montejorge.
It is not new that iFood has been expanding its territories of experience through the passions of consumers in iconic moments. Recent initiatives include a drone show that took place at Christmas at Ibirapuera Park and the recent partnership signed with Fluxo, an initiative that aims to bring together, surprise and promote different experiences of the company with the gamer audience.
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