The brand seeks to highlight its solar culture and idea, spread by Madame Clicquot, that each day opens new paths.
The Veuve Clicquot brand is launching the “Good Day Sunshine” global campaign, in celebration of its 250th anniversary. Packed to the sound of the famous Beatles song that gives its name to the strategy, now reinterpreted by singer Charlotte Cardin, the brand seeks to highlight its solar culture and idea, spread by Madame Clicquot, that each new day opens up ways to build a brighter future. .
To highlight its message, the brand has selected film director Jan Gleie and renowned photographer Tyler Mitchell. “Good Day Sunshine” explores the universal attraction for the sun from the eyes of a young man who discovers yellow objects on his way, used as symbols of a new day, possibilities and that make an analogy with the brand’s label.
