The singer, songwriter and rapper Xamã integrates the newest global campaign of the traditional beer brand Budweiser. Titled “Tomorrow is Yours to Take”, the campaign aims to inspire and connect emerging content creators from all over the world, from the most diverse professions and life stories.
The advertising piece is guided by Anderson .Paak, an American singer who forms the duo Silk Sonic with Bruno Mars, and who created the track “Yours To Take” especially for the Budweiser campaign. In addition to Xamã, Brazilian digital artist Gabriel Massan, Swedish fashion designer Julia Dang, French soccer player Sean Garnier, Colombian graffiti artist Wanda Pot, Argentine singer Lara91K and British drummer Louise Bartle participate.
The video that accompanies the action tells the story of content creators and hopefuls overcoming challenges, with Budweiser being a part of every step of the journey. According to the brand, the proposal is “to celebrate the power of an independent generation that does what it believes in, no matter what others say”. Watch:
Currently, Xamã is the most listened to rapper in Brazil, with more than 8.4 million monthly listeners. His single “Malvadão 3”, released in November, remained for over a month as the most listened to song in the country and has over 150 million plays on Spotify. In his discography, the artist demonstrates versatility and applies varied concepts in his music and projects, which earns him national recognition.
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