The action, created by the Ogilvy agency, reinforces the concept “Vaccine. Take to Retake”
Pfizer is launching yet another campaign to encourage children to be vaccinated and remind adults of booster doses. The action, created by the Ogilvy agency, reinforces the concept “Vaccine. Take to Retake”.
In the film, the pharmaceutical company inspires adults to allow the little ones to return to their dreams, from the perspective of vaccination. And it presents the real dreams of children mapped on social networks, which are transported to a playful space.
“To combat and control cases of COVID-19, we need both adults and children to be on full vaccine schedules. Our commitment is to make this message reach as many people as possible throughout Brazil and contribute to the battle against the coronavirus with quality information”, says Adriana Ribeiro, medical director of Pfizer Brasil.
The advertising of the campaign will be focused on digital, such as Facebook and YouTube, in addition to having insertions in news and entertainment vehicles, billboards in 16 communities and spots. The brand also maintains the page www.tomarpararetomar.com.br, which brings together relevant information and reference content on the topic.