Partnership includes actions such as films and photos for company campaigns, strategic monthly meeting and EMS Instagram posts
The pharmaceutical laboratory EMS announced the actor and presenter Rodrigo Faro as the brand’s new ambassador and Head of Institutional Marketing.
During the partnership, the artist will participate in committee meetings and in the company’s marketing and communication planning, evaluating actions and contributing creative insights. In addition, Faro will also be the poster child for the Multigrip product.
“It is a pleasure to be able to count on and establish a partnership with one of the great communicators in the country. In addition to being present in the daily lives of Brazilians through television, he carries values that are connected with the EMS brand and the Multigrip product”, highlighted Marcus Sanchez, vice president of EMS.
The presenter will also be present in the “Your Health Deserves EMS” campaign, which has been aired since March 16 on the main Brazilian radio and TV stations and in digital media.
The partnership includes other actions such as films and photos for other company campaigns, strategic monthly meeting and publications on Instagram by EMS and the Multigrip brand, as well as presence in online and in-person events. For EMS partner pharmacies and distributors, Faro will also appear in motivational video content.
