We want to reinforce that Granito celebrates each achievement of the establishment
The means of payment company Granito has a REF+ campaign with comedian Rafael Cortez to show that the solution offered for small and medium enterprises it’s more money for your business.
“We want to reinforce that Granito celebrates each achievement of the establishment”, comments Rodrigo Teixeira, CEO of Granito. QR Code, pix, debit, credit, access to specialists and humanized service are among the resources available to facilitate routine and support sales growth, also driving the expansion of the Granito brand.
“This is Granito’s great differential – a simple and direct language that manages to generate even more identification with the target, added to the new slogan and positioning: Granite, is more money for the business”, reinforces Para Renato Pereira, chief creative officer of REF+.
The film, which associates the sale with a goal, began to be shown on the 2nd of May in prime time on TV Bandeirantes in 30” and 15” versions. Influencers unfold content on social media.
