Interview is part of a special project on the construction of the stage with recycled steel from the brand
Anchor of CNN Brasil, Mari Palma interviewed Ivete Sangalo for a branded content campaign between the station and Gerdau, which will be a partner of Rock in Rio this year.
The recording will be part of a special project that CNN Lab, the channel’s special projects area, will launch in co-production with the company sponsoring this year’s music festival.
Gerdau will be the steel supplier for the construction of the Mundo stage, the main stage at Rock in Rio. In addition to Ivete, Mari Palma also interviewed the CEO of Gerdau, Gustavo Werneck, for the action that will be broadcast on the program ‘Em Alta CNN’, presented by the journalist and Phelipe Siani, on Saturday nights.
