The Samsung and Nubank brands activated the partnership for the use of the financial institution’s cards in the Samsung Pay app with the participation of singer Anitta on social networks. Starting this Tuesday (10), Nubank card customers can integrate into the manufacturer’s system, which will also guarantee extra points in the Samsung Rewards program.
The agreement follows a trend in the use of mobile contactless payment. According to data from a survey by Sodexo, this type of service has grown more than 100 times since June 2021 on both iOS and Android devices.
Bruno Costa, director of services and innovations for the area of mobile devices at Samsung Brazil, said that the arrival of the financial institution at the shows the company’s commitment to expanding the capillarity of the service.
“Payment by approximation is an increasingly present facility in the lives of Brazilian consumers. Samsung was a pioneer in the implementation of this technology through mobile devices in Brazil and we are very happy to be able to count on Nubank as a partner”, he explains.
Customers will be able to make payments both from their smartphones as well as from the manufacturer’s smartwatches eligible for such employment.