Campaign signed by Ogilvy was inspired by the song ‘Liberdade’, by Drik Barbosa
In a new campaign in partnership with Ogilvy, Adidas launches the Veste as Brabas project, an initiative that aims to celebrate the authenticity and essence of the Latin woman. For the construction of the campaign narrative, Ogilvy was inspired by the song “Liberdade” by rapper, influencer and feminist Drik Barbosa.
The ‘Veste as Brabas’ campaign began on the social networks of @adidasbrasil and partners of the brand, and as a publicity strategy, weekly, a film of a Braba will be released on the networks.
“Latino women are recognized for their determination and pursuit of free-form expression. The pieces from the collection”Veste as Brabas” reflect this spirit of freedom for the female body, with clothes that allow greater comfort and flexibility for sports, whatever the modality or daily use”, said Daniela Valsani, senior commercial director at Adidas Brazil.
Datasheet:
Agency: Ogilvy Brasil
Title: adidas Wear the Brabas
Adidas Customer: Daniela Valsani – DTC Sr Director – e-commerce, Franchise Concept Stores & Factory Outlets, Pedro Portescheller – Brand Sr Manager, Bárbara Ikari – Brand & Communications Manager – Running and training
Chief Creative Officer: Sergio Mugnaini
Executive Creative Director: Teco Cipriano and Mathias Almeida
Art direction: Nayla Alana and Guilherme Pinho
Redaction: Roberta Magalhães and Wagner Montanher
Attendance: Priscilla Telles and Daiane Gois
PR: Raphaela Brito
Planning: Thiago Krafzik and Isabela Cury
Head Production: Juliana Henriques
Producers in RTVC: Dea Garcia
FILM PRODUCTION
Image producer: Boiler Director: Liv Stacciarini
AUDIO PRODUCTION – Sound producer: Satellite
PRODUCTION PHOTOS – Photography: Tauana Sofia
KEYVISUALS PRODUCTION
Collages: Joanna Schmidt
KEYVISUALS PRODUCTION – RETOUCHING AND POST-PRODUCTION
Retouching and image processing: ODDY
